ASIASERVICEXCHANGE 2007 THE INTERNATIONAL BUSINESS SERVICES EXHIBITION

MEDIA CAMPAIGN

How will the visitors be targeted?

An extensive campaign will be dedicated to attract visitors from all over the Saudi Arabia and Gulf countries. The campaign will be dedicated not only to increasing the number of visitors but also to attracting visitors from more countries, more specialized sectors with a focus on key decision makers.

CAMPAIGN INCLUDED:

·         Direct mailing of 10,000 visitors invitations.

·         5,000 VIP invitations to top government officials and leading businessmen in Saudi Arabia and Gulf region. 

·         ASIASERVICEXCHANGE2007 Website promotion. 

·         Consumer and trade magazines. 

·         Press releases. 

·         Pre-show & Post-show coverage in the official trade journals for the event. 

·         Editorials and advertisements in local and international key newspapers in Saudi Arabia & Gulf region. 

·         Posters & Electric billboard in Dammam’ & Khobar main roads. 

·         Pre-show press conference.